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Join the 10:23 campaign and debunk the myths about ‘magic water’

January 7, 2010

The fabulous Stewart Lee is promoting the 10:23 campaign through his Facebook-fan-page thing. It’s a bid to raise awareness of what homeopathy really is (an unscientific and absurd pseudoscience) and the numbers “represent the dilution of the ‘active’ component in homeopathic medicine in relation to the magical water that contains it, 10 to the power of 23 or 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 water molecules to every one molecule of the homepathic fairy dust. To recreate this at home all you need is a speck of what ails you and a bucket of water about 30,000,000,000 times the size of the Earth”. (Thank you fellow Stewart Lee fan Andrew Wilson for the beautifully succinct explanation.)

Homeopathic pills.


You can read all sorts of homeopathy related stuff – including why it works no better than placebo – at Bad Science as well as at the 10:23 website. If you read the evidence and decide that homeopathy is no more than pseudoscience, then please sign the open letter to Boots (which recently admitted selling homeopathic products despite believing them not to be efficacious) asking it to withdraw the products from its shelves, tweet about the campaign (#ten23) or even talk to people about it (how very old-fashioned!).

Why does this matter? Because it’s not harmless (which you might reasonably conclude plain water/sugar pills to be). It matters, because it doesn’t work, it wastes your money (if you buy this stuff) and our money (the NHS spends £4million on homeopathy every year). It wastes time – people put off seeking expert medical assistance while using homeopathy to treat themselves. It denigrates medicine that actually works. Bearing in mind the old adage that the plural of anecdote is not data, too often it seems that people who swear by homeopathy will also cast doubt on proven medicines and treatments (especially vaccines).

Please spread the word, support the campaign and let’s see if we can’t cause the scales to drop from the eyes of a few homeopathic fans.

5 Comments leave one →
  1. January 7, 2010 3:13 pm

    I do agree with that the homoeopathy medicine are better because they do not have any side effects for the health and now days both homoeopathy and ayurvedic medicines are getting populous.

    • January 7, 2010 9:03 pm

      Dude – I think you’re missing my point! Homeopathy medicine is either pure water or simple sugar pills. There is no active ingredient left by the time you’ve diluted it to 30C to cause side effects. The point of the campaign is to stop homeopathy “getting populous”.

  2. January 9, 2010 6:37 pm

    Real (homeopathic) medicine cures even when Conventional Allopathic Medicine (CAM) fails

    • January 9, 2010 8:09 pm

      Homeopathic medicine – real or otherwise – is still just water. No reliable study has shown homeopathy to be any more effective than placebo. Sure CAM doesn’t have all the answers to all the questions, that doesn’t mean water with added placebo (ie homeopathy) is something to fall back on.

  3. January 14, 2010 7:22 pm

    Jo the hat

    I don’t think they’re getting it!!

    Good effort though and thanks for the support.



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